Communications

Share a plan for who needs to know what, and how you’re all going to get the best profile from the successes you have.

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A communications plan

A communications plan for everyone to use as a guide is incredibly useful. If there isn’t one, you can ask the commissioners to share a plan for who needs to know what, and how you’re all going to get the best profile from the successes you have. 

Note that commissioners might not be as experienced at this as arts and cultural organisations.

Keeping going with communications

Everyone is responsible for communication, and it needs discipline, especially if there are many partners. Getting it right will enable you to make your case and raise your local profile.

Commissioners and others will probably enjoy seeing your work in action so don't forget to invite them. This might mean that commissioners take up an advocacy role, for example speaking about culture at conferences and training events, which is a brilliant outcome.

Increasingly blogs and social media can be a way to keep strategic partners as well as communities involved, especially with links to pictures and film. Website and social media analytics are also useful to provide evidence of interest and reach.

And of course, involve your communities in communications. Their voice has huge power.