Evaluating should be part of the planning so that you know from the beginning what you are evaluating and why, and so that you can test progress along the way. Establishing objectives and a story or theory of change should guide what sort of evidence you collect, alongside the requirements of the tender.
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It is easy to get wrapped up in the delivery of the commission and it can be useful to take a step back so monitoring outputs is not muddled with making a real difference.
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Finally, the whole process should be a cycle.